Is Your Digital Signage Campaign falling Prey to Quantity over Quality?

As a business owner incorporating digital signage into your marketing strategy is not only a worthwhile investment, it’s a necessity. According to Digital Signage Today, “digital signage in public venues reaches more Americans each month than online videos do (70 percent for digital signage vs. 43 percent for online videos). The study also showed that nearly 1 in 5 of those who have seen an ad via digital signage have made an unplanned purchase after seeing an item featured on a screen.”


The statistics clearly show the value in digital signage, but it’s important to take into account these key factors before committing to a digital signage campaign:

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It’s easy to be persuaded that quantity always reigns superior to quality, but when it comes to branding this is not the case. A myriad of attractive visuals, high traffic locations and optimal placement of screens work together to create a successful digital signage campaign.

For more information or to learn how you can launch your next digital signage strategy visit us at or give us a call at (973) 383-8703 today!


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