How can you know if you’re making the most of your tradeshows?  I think we all agree that they are necessary, but are they worth it?  One of the main challenges we face at shows is generating leads.  How can we accurately determine who has seen your booth, stopped to talk to you, attended a class, and is ready to buy?  To stack the odds in your favor, you need to vigorously market your shows.

Tradeshows may be a bit of a necessary evil in your industry.  These steps are a solid start to getting the most ROI for your time and costs of travel and accommodation.

We’re happy to help plan your marketing strategy for the year, tradeshows or not.  Give us a call at 800.538.0669.