“SMART” Technology … Changing Our Lives

Practical uses of technology in our daily life is growing by leaps and bounds. Perhaps, the biggest change within the past ten years has been the advent of ““SMART”” everything. Technically, ““SMART”” is an acronym that means “Specific, Measurable, Achievable, Relevant, Time-bound”. However, more recently ““SMART”” has come to refer to anything that contains artificial intelligence, or anything that reacts…

Business Resolutions for the New Year

Setting a New Year’s Resolution might seem like an obligatory attempt at making a lifestyle change for most Americans, but have you ever thought about applying the same mindset to your business? While most personal resolutions are forgotten by February, creating a set of goals for your business for the upcoming year can be a motivational way to enact changes.…

Digital Signage for the Digital Age

It is hard to ignore flashing signs, billboards, or televisions wherever we encounter them, even if we might not be attracted to the advertisements they show. Nearly 70% of Americans have seen a digital sign within the past month, and almost half recall a specific advertisement. The power of digital signage lies within the way that humans consume and remember…

Are you Using Video Marketing?

While we may not realize it, video marketing has been around since the 1960s, we just called it television commercials.  Now, we have YouTube, Snapchat, Vimeo, Facebook, etc… Video marketing is an excellent way to get up close and personal with your audience while providing a shareable medium.  You can give people explanations and instructions to educate on your product,…

The Rise of Home Automation

It used to be that we had to check the house twice before leaving to make sure we didn’t leave any lights on and the stove was turned off.  Now, with the rise of home automation, we can turn anything on or off with our devices.  In 2020, the worldwide home automation industry is projected to reach $21 Billion. With…

Are You Sabotaging Your Website Rankings?

Have you noticed your website rankings are sinking lower and lower?  You may be pushing your site further down Google’s results without even realizing it.  It may be time to consider some marketing improvements if you want to get your rankings back on top. Check for Duplicate Content. Google analytics search for new and unique content.  If your content closely…

5 EVERYDAY TECHNOLOGIES WE’VE PROBABLY FORGOTTEN ABOUT

Most technology we use is obvious.  Computers, cell phones, Alexa or Cortana, and GPS are major parts of our everyday life.  But what about the other, simpler technologies we’ve forgotten about?  Without them, we wouldn’t have the tech we have now. That’s right.  Lasers.  From scanning our purchases at the grocery story to making our Blu-Ray’s play, we need lasers.…

Social Media Changes to Be Aware of This Year

With a few new platforms expected to make a big splash this year, the platforms we already know and love have to make some changes to stay current. Instagram is already well known as a direct sales tool, and now some retailers are foregoing the “link in bio” method to use BigCommerce to sell directly in Instagram.  Customers can now…

The Internet of Things

S The Internet of Things (IoT) is the concept of connecting every device to the internet and to each other.  We already see a rise in “smart” devices and home automation with coffee makers, thermostats, and refrigerators already internet capable.  Basically, if it has an on/off switch, it can be part of the IoT.  The leads to people-people relationships, people-things…

Optimizing your Social Media Content

Social Media Marketing has become a necessary tool in your branding and advertising toolbox.  While social media started as a way for people to stay connected, it has evolved into a useful way to reach your target audience, run ads, promote new products, and interact with your customer base. Of course, all of this also allows your customers to leave…