Think Like A Cybercriminal

Cybercriminals will most often perpetrate their crime to right a perceived wrong, or for a great personal gain, such as monetary.  The degree of loss may help suggest the motive and capability of the criminal.  In order to understand the mindset, let’s break these attacks into categories: High-Visibility – loss is clearly identified, ransomware deployment, denial of service. Low-Visibility –…

An Ounce of Prevention is Worth a Pound of Cure

With the storms hitting this area recently, many businesses have faced somewhat extended power outages. For firms that relied on remote data centers, it’s likely nothing changed. But what about those firms that didn’t replicate and store their information remotely? Changes are they could not operate, and customer trust could likely have been shattered. Clients will feel they can no…

Cybersecurity for Small Business

With the plethora of variables that come with owning a business, one aspect of management too easily overlooked is cybersecurity. More business are practicing digital marketing for reaching larger markets and cloud computing for management, increasing the need to make cybersecurity a bigger concern. Small business appeal to cyber criminals for their moderate data quantity and minimal security. With employee…

Artificial Intelligence: Deep-Learning Networks to Better Your Business

Imagine a computer that can distinguish dog breeds better than a human being. In the past, challenges with programming to imitate brain activity meant that computer vision was not possible. But researchers have developed new methods of machine learning that may open the gates to a new frontier. The breakthrough comes with recent advancements in deep learning or convolution neural…

Last Minute Marketing

We’ve all been there.  We think we’re right on track, we have plenty of time, and then suddenly it’s December 1st and the holiday rush is upon us and we have no idea where all that time went. While most of your holiday marketing plans should be in place already, there’s still time to make those big sales if you’ve…

KITT and The Batmobile: The Future of Driverless Cars

With the rise of technology in our daily lives, many companies are racing to get to the driverless finish line.  Tesla is the obvious contender, and now we have Lyft, Waymo, and even Dyson pulling up the rear. While all of this sounds great in theory, safety experts worry that drivers in semiautonomous vehicles could start reading or texting while…

Don’t Be Afraid of Your Marketing

Marketing can be scary!  Anyone who has ever tried to grow a business knows that.  You don’t want to pour your budget into tactics that won’t work, and you also can’t continually spend your budget on the same old things quarter after quarter. To really make a difference, you need to get over those fears and do the work!  Some…

What Do All Those Reviews Really Mean?

As a business owner, I’m sure you’ve received a call from a company promising to “erase your negative reviews from Yelp,” or claiming they can “improve your ratings” by a certain percentage.  If you carry on a conversation with them, you’ll see they offer no guarantee, and what they can attempt to do will take several months before seeing any…

Push versus Pull Marketing

Push versus pull marketing varies mainly based on how you are approaching your consumer.  With push marketing, you are promoting your products by pushing those products onto your potential customer, such as a large display case at your grocery store.  With pull marketing, the goal is to establish a loyal following and draw your customers to you.  Lamborghini has mastered…

GENDER EQUALITY IN MEDIA

An AdWeek issue published last month focused solely on women in media and Geena Davis’ Institute for Gender Equality in advertising, TV, and tech. Davis recently worked with Google to develop software called the Geena Davis Inclusion Quotient (GD-IQ) that measures screen and speaking time for women. They found that the ratio of male to female characters in film has…