School’s Out – Keeping Your Numbers Up in the Summer Months

Do you notice your sales numbers hitting a slump as the weather warms up?  This is a common trend in the retail and small business worlds, unless your business happens to be located somewhere with a heavy tourist pull.  Weekend sales during the months of June – August drop off as customers head out to enjoy summer activities.  The promise…

Ethics in Social Media

With the rise of social media platforms over the last decade, many of us are inundated with breaking “news” stories, political “facts,” pictures of beloved pets and family members, and, of course, the ever-present ads and sponsored posts.  In 2009, the FTC updated its guidelines on endorsements and testimonials to cover Social Media posts as well.  Technically, if a business…

What NOT To Promote For Your Business

Marketing strategies are not “one size fits all” when it comes to implementing successful promotions and campaigns. Many times, businesses try to tailor their content around monthly holidays, but this strategy can backfire when the holiday does not necessarily pertain to the business. It’s tempting to try to tailor your business into a holiday centered marketing campaign but it can…

Loving Your Content in 2017

Finding the perfect words to enamor your readers can be a tall order, but it isn’t impossible. The key is to find what your audience is looking for and deliver it directly to them without making them feel as if they’re being bombarded and smothered. We’ve gathered some vital tips to help your audience fall in love with your content…

Happy 2017!

Happy 2017! The year has started and undoubtedly business is back to normal after the holiday rush, but that doesn’t mean it’s time to slow down. Looking ahead, your business not only needs to be better, more in tune with your consumers, and at the top of your game with technology, but businesses also need to be on the cusp…

5 Questions to Ask Yourself Before the New Year

5 Questions to Ask Yourself Before the New Year When it comes to starting the New Year on the right foot, it’s important to identify key areas in your business that you want to focus on. We’ve compiled a list of 5 questions to ask yourself before drafting your 2017 marketing plans to ensure a successful year. Image source: www.adweek.com…

Geo-Targeting vs. Geo-Fencing vs. Beaconing

In this digital world, there is one thing consumers inevitably cannot leave the house without: their mobile device. Used at almost every juncture of the day it’s a no brainer that a business’s best shot at getting a potential customers attention is through his or her mobile device. While the task might seem daunting, there are a myriad of ways…

Global Marketing

Global Marketing Strategies   Name this company’s slogan: “America Runs on Dunkin”. If you guessed Dunkin’ Donuts, you’re correct! According to Statista, Dunkin’ Donuts makes up roughly 25% of the coffeeshop market share here in the US. With such a large presence and a very “American” slogan, it’s hard to believe that some of their most famous menu items are…

How Much Ransom Would You Pay?

Ransomware Is On The Rise Visualize this scenario: you come into work one day and see an email from a customer or vendor. Inside the email is a link that you innocently click and then bam your screen becomes frozen and your files are slowly one by one being corrupted. There is nothing you can do about it and your…

Quantity over Quality?

Is Your Digital Signage Campaign falling Prey to Quantity over Quality? As a business owner incorporating digital signage into your marketing strategy is not only a worthwhile investment, it’s a necessity. According to Digital Signage Today, “digital signage in public venues reaches more Americans each month than online videos do (70 percent for digital signage vs. 43 percent for online videos).…