From Artificial Intelligence and Robotics, to Biotechnology, Space, and Transportation, there are some incredible advances in store for us.  Technology has advanced at record speed in our lifetimes.  We’ve gone from processors taking up entire rooms to fitting on our fingertips.  VCRs went from the next greatest innovation to obsolete before we learned how to program the clock. We just…

It can be frustrating when we’re searching the internet for information about a business or product we’re interested in and are unable to find the correct contact information or website URL.  Inaccurate or incomplete listings will happen.  They are inevitable.  However, they also have likely cost you customers in the past.  It’s good practice to search yourself often on several…

No one plans to fail, but many fail to plan.  There are two major causes of date loss: technology failure and human error.  The fact is, the question isn’t whether or not disaster will happen, it’s when.  Even if you have a disaster recovery plan in place, it’s in your best interest to review it and see if there’s anything…

Your website is likely the first impression many people have of you and your company. Your site needs to be fully functional and mobile optimized, with most consumers browsing on their devices over their desktops.  An effective site requires frequent updates, ongoing maintenance, and updated security monitoring.  Take a look at our biggest tips for keeping your website, and your…

How can you know if you’re making the most of your tradeshows?  I think we all agree that they are necessary, but are they worth it?  One of the main challenges we face at shows is generating leads.  How can we accurately determine who has seen your booth, stopped to talk to you, attended a class, and is ready to…

LinkedIn can be a highly useful took for both business owners and job seekers, but many people aren’t using it properly or taking full advantage of everything it has to offer.  By creating a business page and using it properly, you can attract employees, position yourself as a leader in your industry, and promote your products or services. Here are…

With Labor Day weekend and the unofficial end of summer behind us, it’s already time to start thinking about and implementing your holiday marketing strategies.  Most consumers begin their holiday shopping before Halloween, and many stores already have their Christmas decorations for sale alongside the candy corn and Halloween costumes. By now, you want to be stocked with enough product…

Choosing the right platform for your business relies on a number of factors, from your type of business to your desired audience and the goals you’re trying to achieve.  In order to create a successful strategy, you have to know which platforms are best for your desired outcome.   TWITTER Twitter relies on relevant hashtags and trending news, so the…

With Social Media being so ingrained in our daily lives, it’s more important than ever to set some ground rules for how we allow (or don’t allow) social media during company hours.  Without a clear policy in place, your company risks being embarrassed or even caught in a data breach in the case of a misstep or account hack. Lines…

It’s nearly impossible to go more than a few minutes in our daily lives without utilizing technology in some way.  We use tech in just about every facet of our day, from our business, and communication, to our education and banking. Time and distance are no longer obstacles in our business.  The use of technology allows us to conference world-wide,…