Cybercriminals will most often perpetrate their crime to right a perceived wrong, or for a great personal gain, such as monetary.  The degree of loss may help suggest the motive and capability of the criminal.  In order to understand the mindset, let’s break these attacks into categories: High-Visibility – loss is clearly identified, ransomware deployment, denial of service. Low-Visibility –…

With the storms hitting this area recently, many businesses have faced somewhat extended power outages. For firms that relied on remote data centers, it’s likely nothing changed. But what about those firms that didn’t replicate and store their information remotely? Changes are they could not operate, and customer trust could likely have been shattered. Clients will feel they can no…

With the plethora of variables that come with owning a business, one aspect of management too easily overlooked is cybersecurity. More business are practicing digital marketing for reaching larger markets and cloud computing for management, increasing the need to make cybersecurity a bigger concern. Small business appeal to cyber criminals for their moderate data quantity and minimal security. With employee…

Imagine a computer that can distinguish dog breeds better than a human being. In the past, challenges with programming to imitate brain activity meant that computer vision was not possible. But researchers have developed new methods of machine learning that may open the gates to a new frontier. The breakthrough comes with recent advancements in deep learning or convolution neural…

We’ve all been there.  We think we’re right on track, we have plenty of time, and then suddenly it’s December 1st and the holiday rush is upon us and we have no idea where all that time went. While most of your holiday marketing plans should be in place already, there’s still time to make those big sales if you’ve…

An AdWeek issue published last month focused solely on women in media and Geena Davis’ Institute for Gender Equality in advertising, TV, and tech. Davis recently worked with Google to develop software called the Geena Davis Inclusion Quotient (GD-IQ) that measures screen and speaking time for women. They found that the ratio of male to female characters in film has…

Do you notice your sales numbers hitting a slump as the weather warms up?  This is a common trend in the retail and small business worlds, unless your business happens to be located somewhere with a heavy tourist pull.  Weekend sales during the months of June – August drop off as customers head out to enjoy summer activities.  The promise…

Finding the perfect words to enamor your readers can be a tall order, but it isn’t impossible. The key is to find what your audience is looking for and deliver it directly to them without making them feel as if they’re being bombarded and smothered. We’ve gathered some vital tips to help your audience fall in love with your content…