Happy 2017!

Happy 2017! The year has started and undoubtedly business is back to normal after the holiday rush, but that doesn’t mean it’s time to slow down. Looking ahead, your business not only needs to be better, more in tune with your consumers, and at the top of your game with technology, but businesses also need to be on the cusp…

5 Questions to Ask Yourself Before the New Year

5 Questions to Ask Yourself Before the New Year When it comes to starting the New Year on the right foot, it’s important to identify key areas in your business that you want to focus on. We’ve compiled a list of 5 questions to ask yourself before drafting your 2017 marketing plans to ensure a successful year. Image source: www.adweek.com…

Geo-Targeting vs. Geo-Fencing vs. Beaconing

In this digital world, there is one thing consumers inevitably cannot leave the house without: their mobile device. Used at almost every juncture of the day it’s a no brainer that a business’s best shot at getting a potential customers attention is through his or her mobile device. While the task might seem daunting, there are a myriad of ways…