With the rise of technology in our daily lives, many companies are racing to get to the driverless finish line.  Tesla is the obvious contender, and now we have Lyft, Waymo, and even Dyson pulling up the rear. While all of this sounds great in theory, safety experts worry that drivers in semiautonomous vehicles could start reading or texting while…

Marketing can be scary!  Anyone who has ever tried to grow a business knows that.  You don’t want to pour your budget into tactics that won’t work, and you also can’t continually spend your budget on the same old things quarter after quarter. To really make a difference, you need to get over those fears and do the work!  Some…

As a business owner, I’m sure you’ve received a call from a company promising to “erase your negative reviews from Yelp,” or claiming they can “improve your ratings” by a certain percentage.  If you carry on a conversation with them, you’ll see they offer no guarantee, and what they can attempt to do will take several months before seeing any…

Push versus pull marketing varies mainly based on how you are approaching your consumer.  With push marketing, you are promoting your products by pushing those products onto your potential customer, such as a large display case at your grocery store.  With pull marketing, the goal is to establish a loyal following and draw your customers to you.  Lamborghini has mastered…