Global Marketing Strategies Name this company’s slogan: “America Runs on Dunkin”. If you guessed Dunkin’ Donuts, you’re correct! According to Statista, Dunkin’ Donuts makes up roughly 25% of the coffeeshop market share here in the US. With such a large presence and a very “American” slogan, it’s hard to believe that some of their most famous menu items are…
Ransomware Is On The Rise Visualize this scenario: you come into work one day and see an email from a customer or vendor. Inside the email is a link that you innocently click and then bam your screen becomes frozen and your files are slowly one by one being corrupted. There is nothing you can do about it and your…
Is Your Digital Signage Campaign falling Prey to Quantity over Quality? As a business owner incorporating digital signage into your marketing strategy is not only a worthwhile investment, it’s a necessity. According to Digital Signage Today, “digital signage in public venues reaches more Americans each month than online videos do (70 percent for digital signage vs. 43 percent for online videos).…
Pokémon Go and Your Business If you haven’t already heard about it, then now is the time! You’re going to want to know all about this new app that’s taking over everyone’s mobile phone. It goes by the name Pokémon Go, and yes, you do have to catch them all! This new app was released only a few short…
How to recognize & avoid a data hostage situation. Don’t feed the hackers! Unplug from the network & call us at 800-538-0669
Mobile first. Do Marketers dive right in or wade in the shallow end first? There’s no denying it, the mobile era is here and it is here to stay. It is predicted that 2016 is going to be the year that mobile ad spending surpasses desktop ad spending and could account for approximately a quarter of total media spending. However,…
1. True or False: Only dissatisfied customers leave reviews. Short answer: False. Most reviews tend to be positive, but it’s the negative reviews that get the most attention. So how do you know what really motivates customers to leave an online review? The reasons for motivation are endless. It could be as simple as wanting to help future customers when…
By now, it’s common knowledge that online reviews play an influential role in getting consumers to buy or try a new product, service, or local business. What many people don’t realize is why they matter so much. Dubbed “Social Proof,” consumers are now validating or invalidating the value of your business. It’s not fast or easy to build genuine social…
It’s that time of year again! It’s time for holiday cheer and shopping, specifically shopping for the best deals. Now how does one influence this holiday fever to get the most out of their campaigns? By creating a successful holiday marketing strategy! In this blog post, we will be discussing some useful tips and tricks for creating a successful holiday…
We all know that mobile is here to stay. While it is true that desktop computing is still relevant, mobile browsing overtook desktop browsing in 2014 with close to 2 billion users. (Source: ComScore) Modern businesses need to innovate or die. Get in front of your customers, no matter what else is in front of them. Having a mobile-optimized site…
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