Are you wasting your advertising dollars with digital billboard signage or print?

Funny that I would even ask that question since 20/20 Solutions, Inc. was a pioneer in the digital billboard space and began when print was the only option. The reality is what was a good idea and unique ten years ago is not effective today. Advertising your service or product to everyone is simply throwing away your advertising budget because…

Step Up your Marketing in 2021

2020 is over, it’s a new year.  A few items for your checklist as you ramp up 2021: Reflect on 2020. What worked for you?  What didn’t? What content performed best? What emails had the highest response?  Where can you improve? Freshen up your Google My Business Profile. If your page is outdated or missing information, you may not show…

6 Tips for Growing your Online Presence

The importance of having a well-designed online presence has been growing in recent years.  With Covid19 completely closing or limiting brick and mortar locations, your website and social media pages must be top notch.  We’ve compiled this list to help you grow your presence and your business.   Be Human. Brands who appear authentic resonate with consumers.  Keep your content…

The Increased Importance of Ecommerce

The global pandemic had most retail locations closed throughout the summer months, and although most places are back to regular hours, social distancing measures has many people continuing to stay home. Department store sales and other “non-essential” sales declined by 25% in the first quarter of 2020.  These sales declined to 75% in the second quarter as the shut-down expanded…

Smart Technology to Keep Yourself… and your things… Healthy.

This year we’re all preoccupied with staying healthy and germ free.  With cooler weather coming, we’ll all be staying indoors more often.  Here are some gadgets to help keep ourselves, our devices, and our homes as healthy as possible. Phone Soap 3. This little box uses UV light to sanitize smartphones, jewelry, face masks, and anything else you can fit…

Is your Home Office Handling your Demands?

When the Pandemic started in the beginning of this year, I don’t think anyone expected the long-term consequences we’d still be facing in the fall.  With most, if not all, office-based businesses continuing to stay shuttered, our home offices have had to evolve to meet the needs not only of ourselves, but of our children who are schooling from home.…

The Home Office – Conducting Business as Usual in the New Normal

With the return to school in the fall remaining unclear, and many businesses leaning toward remote work for the next year or so, the landscape of corporate America is rapidly changing.  Conferences, meetings, and seminars will likely not be worth the risk of infection.  Where charismatic networking gurus were the cream of the crop before, results-driven introverts may take the…

The Importance of Shopping Local

We’ve all seen the push lately to Shop Small, Shop Local, Buy Homemade, etc.  Given the current climate surrounding businesses due to Covid-19, we thought it might be a good idea to let you know why it’s so important to support your local businesses, especially during times of crisis. Keep Your Money Close When you spend money with a locally…

Think Your Anti-Virus Software is Catching Everything? Think again.

The antivirus programs we are familiar with work by scanning your hard drive for signatures known to be associated with malware.  Your antivirus software recognizes a malicious signature and quarantines or removes the file associated with it.  The problem here lies in the software having to recognize the signature first.  By 2018, malware was being discovered at the rate of…

“SMART” Technology … Changing Our Lives

Practical uses of technology in our daily life is growing by leaps and bounds. Perhaps, the biggest change within the past ten years has been the advent of ““SMART”” everything. Technically, ““SMART”” is an acronym that means “Specific, Measurable, Achievable, Relevant, Time-bound”. However, more recently ““SMART”” has come to refer to anything that contains artificial intelligence, or anything that reacts…