Pokémon Go!

Pokémon Go and Your Business If you haven’t already heard about it, then now is the time! You’re going to want to know all about this new app that’s taking over everyone’s mobile phone. It goes by the name Pokémon Go, and yes, you do have to catch them all!   This new app was released only a few short…

First, Mobile Marketing

Mobile first. Do Marketers dive right in or wade in the shallow end first? There’s no denying it, the mobile era is here and it is here to stay. It is predicted that 2016 is going to be the year that mobile ad spending surpasses desktop ad spending and could account for approximately a quarter of total media spending. However,…

Desktop v. Mobile: Fight To The Top

We all know that mobile is here to stay. While it is true that desktop computing is still relevant, mobile browsing overtook desktop browsing in 2014 with close to 2 billion users. (Source: ComScore) Modern businesses need to innovate or die. Get in front of your customers, no matter what else is in front of them. Having a mobile-optimized site…

Mobile Phone Privacy Settings, What Do You Really Know?

Have you ever taken the time to look deep into the layers of your mobile phone’s privacy settings? Sticking with the default settings that prompted you step by step when you first set up your phone may have seemed like you covered all the bases. However, you really didn’t get to the nitty gritty part where you find out that…