1. True or False: Only dissatisfied customers leave reviews. Short answer: False. Most reviews tend to be positive, but it’s the negative reviews that get the most attention. So how do you know what really motivates customers to leave an online review? The reasons for motivation are endless. It could be as simple as wanting to help future customers when…
By now, it’s common knowledge that online reviews play an influential role in getting consumers to buy or try a new product, service, or local business. What many people don’t realize is why they matter so much. Dubbed “Social Proof,” consumers are now validating or invalidating the value of your business. It’s not fast or easy to build genuine social…
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