In 1933 a “spoof” was exaggerating characteristic features for comic effect as coined by Arthur Roberts, English comedian. In 2000 it is a deliberate attempt to hoax or trick someone. For example, telemarketers today use spoofing techniques to connect to a person to try and sell them something. The call recipient thinks they are receiving a call from a friend…
Funny that I would even ask that question since 20/20 Solutions, Inc. was a pioneer in the digital billboard space and began when print was the only option. The reality is what was a good idea and unique ten years ago is not effective today. Advertising your service or product to everyone is simply throwing away your advertising budget because…
2020 is over, it’s a new year. A few items for your checklist as you ramp up 2021: Reflect on 2020. What worked for you? What didn’t? What content performed best? What emails had the highest response? Where can you improve? Freshen up your Google My Business Profile. If your page is outdated or missing information, you may not show…
The importance of having a well-designed online presence has been growing in recent years. With Covid19 completely closing or limiting brick and mortar locations, your website and social media pages must be top notch. We’ve compiled this list to help you grow your presence and your business. Be Human. Brands who appear authentic resonate with consumers. Keep your content…
With the rise of social media platforms over the last decade, many of us are inundated with breaking “news” stories, political “facts,” pictures of beloved pets and family members, and, of course, the ever-present ads and sponsored posts. In 2009, the FTC updated its guidelines on endorsements and testimonials to cover Social Media posts as well. Technically, if a business…
Pokémon Go and Your Business If you haven’t already heard about it, then now is the time! You’re going to want to know all about this new app that’s taking over everyone’s mobile phone. It goes by the name Pokémon Go, and yes, you do have to catch them all! This new app was released only a few short…
Mobile first. Do Marketers dive right in or wade in the shallow end first? There’s no denying it, the mobile era is here and it is here to stay. It is predicted that 2016 is going to be the year that mobile ad spending surpasses desktop ad spending and could account for approximately a quarter of total media spending. However,…
By now, it’s common knowledge that online reviews play an influential role in getting consumers to buy or try a new product, service, or local business. What many people don’t realize is why they matter so much. Dubbed “Social Proof,” consumers are now validating or invalidating the value of your business. It’s not fast or easy to build genuine social…
It’s that time of year again! It’s time for holiday cheer and shopping, specifically shopping for the best deals. Now how does one influence this holiday fever to get the most out of their campaigns? By creating a successful holiday marketing strategy! In this blog post, we will be discussing some useful tips and tricks for creating a successful holiday…
We all know that mobile is here to stay. While it is true that desktop computing is still relevant, mobile browsing overtook desktop browsing in 2014 with close to 2 billion users. (Source: ComScore) Modern businesses need to innovate or die. Get in front of your customers, no matter what else is in front of them. Having a mobile-optimized site…
20/20 Solutions, Inc. is a women-owned digital agency specializing in outsourced marketing support services.
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