Location Based Advertising (Geo-fencing)Our Beacon Free geo fencing technology allows companies to target people based on their physical activities. We can build your geofences where your customers are, not where you want them to be.
Whether it’s a particular event or a physical building you want geo fenced, this can be a powerful mechanism to serve ads to individuals based on their physical location.
Is my advertising producing actual walk-ins to my location?Our geo fencing technology can even track those who have seen your ads and determine if they walked inside your store. Conversion zones are a powerful means to track your online advertising to offline conversions (meaning those people who physically went to a particular location as a result of seeing your Ads).
How Geo Fencing Advertising Works- A virtual geofence is traced around an event location where the advertiser wants to build an audience based on their visit to that particular location during a set, scheduled timeframe.
- When people enter the geo-fenced location during the set timeframe, they will then become a part of an audience that can later be targeted following the event.
- As the user visits various apps downloaded on their phone (Angry Bird, Weather Channel, Emoji Keyword, Words With Friends) or browses the internet on the mobile browsers, they begin to see ads from said advertiser.
- User can see those Ads for 1 day and up to 30 days after he/she has entered the geo fence.
- Via what we call geoframing, we can even reach users who have visited those same locations in the past two years.