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Recent Posts

Spoofing – Defined Over the Years.

In 1933 a “spoof” was exaggerating characteristic features for comic effect as coined by Arthur Roberts, English comedian. In 2000 it is a deliberate attempt to hoax or trick someone. For example, telemarketers today use spoofing techniques to connect to a person to try and sell them something. The call recipient thinks they are receiving a call from a friend…

Are you wasting your advertising dollars with digital billboard signage or print?

Funny that I would even ask that question since 20/20 Solutions, Inc. was a pioneer in the digital billboard space and began when print was the only option. The reality is what was a good idea and unique ten years ago is not effective today. Advertising your service or product to everyone is simply throwing away your advertising budget because…

Step Up your Marketing in 2021

2020 is over, it’s a new year.  A few items for your checklist as you ramp up 2021: Reflect on 2020. What worked for you?  What didn’t? What content performed best? What emails had the highest response?  Where can you improve? Freshen up your Google My Business Profile. If your page is outdated or missing information, you may not show…

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